Levin didn’t give any specifics, but mentioned that Vimeo will experiment with proprietary subscription services. To get the essential content, the organization will lean on its pro subscribers, who are usually emerging filmmakers, directors and producers. He points out that High Maintenance, for instance, aired for two seasons on Vimeo prior to HBO picked it up, and that three of four Oscar-nominated shorts come from Vimeo directors.
The internet site currently offers video streaming solutions by way of its On Demand service, with content from independent producers and main studios like Lionsgate. Nevertheless, users need to buy videos à la carte, whereas the new streaming service would be on a subscription basis.
We will supplement our creators with original and licensed programming, and can fill out a robust slate of programming for tens of millions, not billions, of dollars.
“[We] can fill out a robust slate of programming for tens of millions, not billions of dollars,” Levin mentioned. Noting that the internet site has 240 million month-to-month viewers “with a sturdy propensity to devote,” he adds that “if we can convert just a tiny portion of our audience, we have a quite huge business.”
Levin acknowledges that Vimeo is in tough against established websites like Netflix, Amazon and Hulu, and notes that the site is still losing income. But he stated that profitability is not the near-term goal, and that the service has a distinctive niche. “It is the mixture of each the tools and the audience in a single platform — a one-quit shop for creators to bypass the entire current media infrastructure,” he stated. Of course, Barry Diller tried to beat the existing broadcast infrastructure with Aereo, and that didn’t work out so properly.