Roku, the streaming media organization, has netted its first deal with an operator in Asia after it announced an agreement with Philippine Lengthy Distance Phone Company (PLDT).
PLDT is no stranger to deals with tech organizations, it invested in Rocket Net to create technologies for Southeast Asia and was an early backer of Netflix-like service iFlix, which also operates in Southeast Asia.
Now, via its deal with Roku, PLDT will sell a dedicated, own-branded Roku streaming player and offer an accompanying streaming service from Q2 2017. The organization mentioned the content material will consist of programming from its Cignal network, iFlix and “content from worldwide providers”, although a cost has not been revealed yet. That represents a comparable deal to Roku’s agreement with British broadcaster Sky, which also sells its box and service in Italy, among other partners.
“We’ll be in a position to offer consumers a low-price device with access to the very best content from the Philippines and about the world through an easy-to-use user interface,” PLDT’s Oscar Reyes Jr. said.
“In the past, operators 1st had to construct or lease committed infrastructure in order to deliver Television services to the residence, but with streaming that is no longer the case. As a outcome, we see a lot of interest from all over the planet for our Roku Powered plan from each telecom and spend Television operators,” Andrew Ferrone, vice president of pay Television at Roku, added in a statement.
Regardless of that interest, a Roku spokesperson confirmed to us that there is no quick strategy to expand its coverage in Asia at this point. The PLDT providing will not go on sale until mid subsequent year, so we may possibly see enhanced activity close to, or soon after, it goes live.