Facebook has been exaggerating video views for two years

In a post on its marketing assist center, a Facebook employee announced the discrepancy and explained the distinction between how it defined the statistic, and how it was actually measured.

We had previously *defined* the Average Duration of Video Viewed as “total time spent watching a video divided by the total number of people who have played the video.” But we erroneously had *calculated* the Average Duration of Video Viewed as “the total time spent watching a video divided by *only* the number of folks who have viewed a video for 3 or more seconds.”

In response, Facebook says it really is introducing two new metrics:

Video Average Watch Time: the total watch time for your video, divided by the total quantity of video plays. This involves plays that commence automatically and on click. This will replace the Average Duration of Video Viewed metric.

Video Percentage Watched: reflects the percentage of your video somebody watches per session, averaged across all sessions of your video exactly where the video auto-played or was clicked to play. This will replace the Typical % Video Viewed metric.

As a user, this probably does not have an effect on you significantly. But even even though Facebook says the discrepancy did not affect billing, advertisers who relied on the numbers and outlets (like Engadget) who posted video to the platform might have far more questions. Bloomberg points out that Facebook is set to meet best advertisers next week during the Advertiser Week conference — we possibly haven’t heard the final of this.
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You Had been By no means Meant to See the Warcraft Game the Internet Just Located

Eighteen years ago, Blizzard cancelled Warcraft Adventures: Lord of the Clans—and probably for great explanation. A point-and-click adventure game set in the Warcraft universe, every little thing we’ve seen of Lord of the Clans appears a bit silly, a bit clunky Blizzard is a game firm with a higher pedigree, and when it came appropriate down to it the near-completed product didn’t appear to match their complete expectations.

Talking to GameSpot at the time, former Blizzard North vice president Bill Roper said, “We had been actually creating a standard adventure game, and what individuals anticipated from an adventure game, and very honestly what we anticipated from an adventure game, changed more than the course of the project.” In 1998, years before the adventure game genre imploded, it was probably a very good call.

But on the World wide web, secrets (and significantly less-than-stellar videogames) never ever keep buried, and thanks to a user named Reidor on the Warcraft fansite Scrolls of Lore, a near-total construct of Lord of the Clans has leaked. The version has almost all the game’s cutscenes and audio, and seems to be essentially finished, with the exception of some missing assets right here and there and desynchronized audio throughout the cutscenes. Different redditors and writers at other publications have even managed to get it operating on contemporary systems.

This leak provides us a much more complete history of a single of Blizzard’s list of legendary canceled titles, which contains the defunct stealth-action game Starcraft: Ghost and the mysterious Project Titan, whose spare parts were mined to develop Overwatch. It’s not the 1st leak of Lord of the Clans—we’ve had images and videos for years that are effortless adequate to track down—but it’s the 1st time it is been playable to a wide audience.

Lord of the Clans is also a fascinating snapshot of a time in Blizzard’s history when Warcraft was a a lot more broad, flexible spot than it is now following the enormous accomplishment of Globe of Warcraft produced the series a household name. It is a goofy game, with animation in a hand-drawn style by Animation Magic, who produced the legendarily negative Legend of Zelda CD-i games, and features all the hallmarks of classic point-and-click adventures, from obtuse puzzles and obscure jokes to extensive inventory management.

Activision, Blizzard’s parent organization, has, as of this writing, removed the download for copyright infringement, but once you open a box like this there’s no closing it.

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WIRED