Did you hear? Wireless audio is the future — at least to Apple. And to that finish, Sonos, probably the greatest wireless speakers obtainable, are now offered in the Apple Store alongside speakers from B&O, Logitech, and Apple’s Beats.
Apple already sells several wireless speakers but the Sonos speakers would be the initial multi-area technique obtainable. The Sonos PLAY:1 and PLAY:5 are obtainable online these days and in retailers starting October 5th.
It is unclear where this leaves Beats, Apple’s personal audio organization. Sonos’s wireless connectivity is proprietary and does not work with other speakers. The microprocessor Apple built to energy the wireless AirPods seem to state that Apple is all-in with wireless audio, but it does not have a wireless speaker technique of its own.
Apple could be a small gun-shy on making yet another speaker product. The final one particular sounded great, but a retail flop. It is most likely, though, if Apple have been to integrate its W1 wireless audio processor into a solution, it would do so in a Beats product — or acquire Sonos and integrate it there, as well.